The Hireman
Marketing design for a London-based tool and equipment hire service, bringing their mascot Scribs to life across digital campaigns, social media and web.
Title
The Hireman
Date
2025–Present
Challenge
The Hireman's marketing is centred around Scribs, a small cartoon construction worker who appears across their communications. The challenge was to create new scenes and poses that felt engaging and varied, while keeping Scribs recognisable and consistent with the existing visual style.
Approach
I developed Scribs from initial sketches into finished vector illustrations, creating poses and environments tailored to different campaigns and messages. I used Illustrator to build the character and Photoshop to create the surrounding scenes, adapting the illustration style to everything from email campaigns and social content to website assets.
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