Digital campaign marketing
2026
Work
Overview
Designed a multi-channel campaign for Stuart Turner's Installer Club loyalty scheme, tying into the 2026 World Cup to drive product registrations. The work spanned a five-stage email sequence, esigs, web banners and social media assets, all built around a consistent football-led visual world.
Brief
Stuart Turner wanted to upsell product registrations within their Installer Club scheme, encouraging installers to register eligible products for double reward points, redeemable for prizes including Amazon vouchers. The campaign needed to run across the tournament window, 11th June to 19th July, with messaging that built urgency toward the deadline.
My Role
Email design, esigs, web banners and social assets, working across Photoshop, Figma, InDesign and Canva.
Process
The campaign was structured as a five-part email journey, from launch through to a final "full time" reminder, each with its own tone and subject line pairing while staying visually consistent. Football photography was sourced and edited so players appeared in Stuart Turner-branded kit, giving the campaign a bespoke, on-brand sporting identity rather than relying on generic World Cup imagery. This visual language was then carried across esigs, web banners and social assets so the campaign felt joined up wherever an installer encountered it.
Design Decisions
Rather than a generic football tie-in, editing stock imagery into Stuart Turner branding gave the campaign a sense of ownership over the World Cup moment. Consistency was prioritised across formats, colour palette, typography and photo treatment stayed locked across email, web and social, so the campaign was instantly recognisable regardless of channel, while subject lines and headlines were varied to keep each touchpoint feeling fresh rather than repetitive.
Outcome
A cohesive, multi-format campaign supporting installer engagement through the World Cup promotional period, with consistent branding across email, web banners, esigs and social media.
Style References
World Cup and football campaign visuals, premium gold and dark colour palettes, athletic photography, B2B loyalty scheme marketing.